By: Sarah Murphy, Account Coordinator
About the Kids’ Safety Expo
For eight consecutive years, Market Mentors, along with 94.7 WMAS, Sports Radio 1450 The Hall and MYCHIP, have hosted the annual Kids’ Safety Expo at the Basketball Hall of Fame. The main purpose of the event is to provide an opportunity for families to gather information and tools to keep their children safe. It’s entirely free and there are plenty of fun activities to keep children entertained throughout the morning.
While the benefits to our community are quite obvious, the event also offers great opportunities for local businesses.
Chances are, your company participates in some sort of CSR, or Corporate Social Responsibility, whether it’s through sponsorships, donations or volunteering. If you don’t, what are you waiting for?! According to a 2015 Aflac Case Study, 81 percent of consumers are more likely to purchase from corporations that are active in philanthropic efforts year-round as opposed to only in times of need. Along with that, 69 percent of consumers with children are likely to invest in a company well-known for its corporate social responsibly program and 69 percent of consumers are likely to purchase stock in a company well-known for its ethical standards. Those are large percentages of potential new customers who are likely to switch from a competitor just because a company gives back or supports organizations.
Think to yourself. Would you rather buy a product or service from a company that donates to important causes or buy from a company that doesn’t? I think it is a no-brainer. After all, when it comes to important philanthropic causes, consumers rank children’s health at No. 1 (Aflac).
Companies that participate in the Kids’ Safety Expo exceed CSR guidelines. They have the opportunity to make a positive difference in children’s lives. Businesses can reinforce their image and show how they are compassionate and a caring company. Being affiliated with a well-known event in the western Massachusetts area, businesses are increasing awareness of their company through on-site event and promotional exposure.
Along with raising awareness, businesses reach a large adult demographic of 25-54-year-olds with children or grandchildren. The wide range of attendees is a huge opportunity for many kinds of businesses to attract new customers.
MYCHIP & AAA
While it’s easy to see the business benefits of supporting an event like the Kids’ Safety Expo – none of it would be possible without the help of MYCHIP (the Masonic Youth Child Identification Program). This main attraction provides parents/guardians with a toolkit that helps law enforcement identify a child if they are lost or missing.
This program includes:
- Capturing fingerprints
- Voice Recording
- Dental impressions*
- DNA cheek swab
*We encourage families to complete this package yearly seeing how the dental impressions only last one year.
All materials are packaged up and given to the parents/guardians. Over 275,000 children have been identified since 1988 with the help of MYCHIP, which demonstrates the importance of this resource.
It’s also important to show children that safety can be fun, which is why we are thankful for the support of our local AAA (American Automobile Association), that has graciously sponsored the bike safety program this year. Thanks to AAA, the first 500 children at the event will receive a free bicycle helmet. Attendees are also able to engage with several other sponsors with free giveaways and fun activities, including but not limited to:
- The Forest Park Zoo
- Fire Department
- Police Department (featuring an police dog demonstration – a fan favorite for years!)
- Local sports teams and mascots
We hope you see the value of this community resource and to see you at the Kids’ Safety Expo this year. Join us Saturday, July 30 at the Naismith Memorial Basketball Hall of Fame from 9 a.m. to noon.
What: 8th Annual Kids’ Safety Expo
When: Saturday July 30, 2016 (9 a.m. to Noon)
Where: Naismith Memorial Basketball Hall of Fame